Reflection Paper On Technology - 1581 Words

In many ways, technological advances are made to improve lives and makes things easier. Since society has entered the twenty-first century, technology has flourished and communication has become instant. The way society communicates, interacts, or goes about a single day is drastically different than twenty years ago. However, when technology is employed ineffectively, it can prove frustrating for both user and developer. Difficulties are bound to arise with new changes. Instituting new technology into old services, is not without its challenges, especially in a small town found in Nebraska. Background Recently, I became a new member of our small town’s Fair and Rodeo Board. I quickly became the person is charge of all marketing done on†¦show more content†¦Hypothetically, this would help increase the number of volunteers. Although success was found in several of these areas, I overlooked several key features. The online signup became a time sink based on my own succumbing to the Law of the Hammer and Last Inch conundrums (Fisk, Grove, John, 2014, pg.43). One study on the effects of social media empowering small communities found that participation is still about the people and not the technology (Hothi, 2012). Certain barriers may be removed with social media but it is still up to the user to decide if he or she thinks they can make a difference and then act on that belief. Networking is used in technology to form the communication link between the user and organization although not in the same physical location (Fisk, Grove, John, 2014, pg.39). By doing this, the hope was that the user felt that connection and would automatically want to volunteer. The user should feel empowered by taking the initiative to sign up and volunteer to help the community. Facebook and the online signup were used as intelligent agents. Intelligent agents are a service tool used in place of the people who previously performed the task for the user (Fisk, Grove, John, 2014, pg.40). In what was meant to be easy and empower, created confusion and frustration for everyone. Service Encounter After creating the online signup, a post and link was made on the Facebook page introducing it to the thousand plus followers of the page. As theShow MoreRelatedTechnology Personal Reflection Paper1395 Words   |  6 Pagesoffer that not many kids had the opportunity to witness. From my constant exposure to Jack, I learned so much about how to navigate group dynamics with all people. These lessons are indispensable even to this day. For the entire semester, in my Technology Strategy class, I’ve worked side-by-side with two other students each week. While these students are also incredibly talent, I’ve found techniques I first learned from playing with Jack to be imperative in extracting the best work from the groupRead MoreReflection Paper: Primitive Religion666 Words   |  3 PagesReflection Paper: Primitive Religion Reflection Paper: Primitive Religion Hearing a religion deemed primitive does make one think that religion may not have much to offer, or may need many improvements. However, that is not really the case. Primitive religions are more focused on the oral traditions and storytelling that were common before technology essentially came along and took over everything. Now it is possible to find all kinds of information about different religions online. Some ofRead MoreThe Application Of Ultrasound Technology1188 Words   |  5 PagesCommercial availability of ultrasonic equipment 5 Future development of ultrasound technology 5 Conclusion 6 References 6 â€Æ' Introduction Ultrasound is a sound wave that has a frequency greater than the highest frequency humans can hear, therefore it occupies frequency ranges from 20 kHz up to several GHz. Ultrasound is bound by the exactly same wave properties as all other sorts of waves, those being: reflection, refraction, diffraction and mode conversion. Ultrasound is widely used in currentRead MoreEng 225 Week 5 Film Critique Final Paper836 Words   |  4 PagesENG 225 Week 5 Film Critique Final Paper Click Link Below To Buy: http://hwcampus.com/shop/eng-225/eng-225-week-5-film-critique-final-paper/ Or Visit www.hwcampus.com ENG 225 Week 5 Film Critique Final Paper Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movieRead MoreEng 225 Week 5 Film Critique Final Paper New831 Words   |  4 PagesENG 225 Week 5 Film Critique Final Paper NEW To Buy This material Click below link http://www.uoptutors.com/eng-225-ash/eng-225-week-5-film-critique-final-paper-new Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movie. You will be completing this assignment in two stages:Read MoreSymbolism : Fahrenheit 451 By Ray Bradbury1144 Words   |  5 Pagesanalysis of the use of symbolism will feature in a short story-Fahrenheit 451 (Fenton). Fahrenheit 451 is a science fiction artistic work of literature that makes use of symbols in the reflection of the humanity journey revived in a dystopian society ruled by the inception of technology. Symbols hailing from nature and technology portray assessment (bleak) of human temperament in satisfying natural desires with constructions by men. The most used symbols include the River, Phoenix and the Mirror conveyingRead MoreOntario School Council System Of Aboriginal Parental, Elder Of Native And Non Native Canadians762 Words   |  4 Pagesspecifically to Aboriginal children, youth and adults. In their paper â€Å"Spielraum and Teaching,† Roth, Lawless, and Masciotra claim that the concept of reflection-in-action, as articulated by Donald Schon (1983, 1987), is only minimally applicable to teaching. Teachers must be â€Å"present† to their students, and the unfolding teaching situation in a way that leaves little room for one-the-spot reflection. In this review of their paper, we acknowledge that the authors make important points about theRead MoreMy First Day Of Class Essay1481 Words   |  6 Pagesnarrative, exploratory essay and critical researched analysis) and each improved my writing tremendously. On the first day of class, I was surprised to see the amount of work is expected from me because there were only three major essays and three reflections. I thought the workload would not be so intense because there are only few major assignments. However, as the Semester has progressed, the work required from me was far more complex and demanding than the as signment listing of the syllabus. On theRead MoreSolar Cell Processing And Fabrication998 Words   |  4 Pagesof cost-effective and reliable energy. This paper reviews recent progress and challenges in the development of solar cell processing and fabrication. The comparison of various solar technologies and future scope for this are briefly reviewed. Next, the issues and challenges in light trapping and the nature of textured interface, quality of the active-layer material and antireflection coatings are detailed. Index Terms—Fabrication, Solar cell technology, Crystalline silicon I. INTRODUCTION As theRead MoreA Book About The Revolutionary War Called George Vs. George972 Words   |  4 PagesThe students had many opportunities to make decisions and I think that this control is what helped them behave so well. For instance, their writing assignment was to read about a man (whose name I forgot) and write a paper about whether they considered him a hero or a villain. They were able to choose which way to write it. Another example of choice came up in their history lesson. Mr. Dixon was reading a book about the revolutionary war called ‘George vs. George.’ After every two pages, they would

What They Are Building at Ground Zero, NYC

Contribution of Munshi Premchand in Fields of Literature

Baffling as certainly an endeavour to provide an exhaustive list of Tagore’s achievements in the various fields like music, dance, painting, histrionics, education, etc., would be, even the effort to describe his output within the limited field of literary and poetic writing would be, difficult. Indeed his contribution to ever so many types and forms of writing is amazing, if not defying adequate enumeration. As one of his admirers, the lateMahamahopadhyaya Harprasada Sastri, said: â€Å"He has tried all phases of literature–couplets, stanzas, short poems, long pieces, short stories, fables, novels and prose romances, dramas, farces, comedies and tragedies, songs, opera, Kirtans, Palas and, last but not least, lyric poems. He has succeeded in†¦show more content†¦For instance, a few poems may speak of a strain of melody and the sweet-throated bird that pours it out. But this does not by itself make all of them same on as repetitions of one single idea in three succeeding pieces. If scanned with care each will be found to possess a particular idea, very near what occurs in the three others, yet not without a distinctiveness that makes the difference. Persons who are familiar with Karnatic music, know that the Sangatis of a Pallavi of great composers like Thyagayya often appear as mere repetitions to the uninformed ear, though containing minute points of elaboration and differentiation, which develop clearly the growth of the song into a surpassing climax of mood and feeling. Of course to those who will not undergo the discipline of a seasoned critic, everything will appear as redundancy of execution and purposeless elaboration. There can be a further argument as to why at all should any poet worth the name, do that sort of thing so as to cause strain on the listener or reader to scan beauty and meaning in them. Well, let us try to comfort such lazy individuals with the answer, that a writer’s emotions require perhaps more than a co uple of lines similar for gaining his own sense of fulfilment. The critic also will have to reconcile himself to the fact that he is under no compulsion to read all of them. Again it may be only on a par with the other criticism that, had the

How to Be Independent in a Relationship - 793 Words

Often, if you look around, you will find that most people give utmost importance to their partners. Surely, it is a good sign, until you reach the state wherein you constantly think about ways to keep him//her happy. So what does it take to be independent in a relationship, without jeopardizing your own happiness? Well, for most, the idea of an independent relationship relates to be able to go out with pals, relaxing on a Sunday morning and having some sort of command over the remote when watching television with the partner. The List of Do’s To be independent in a relationship, certain things must be observed with care. The following points may be useful to you: †¢ Create Your Own Space: Sometimes it is very easy to lose yourself in a†¦show more content†¦Identify the things that you do not want to sacrifice for your lover and make short/ long term plans without him/her. †¢ Don’t Keep A Constant Check: Pledging to be independent, while chatting with your partner over the phone every 5 minutes does not count. You need to disconnect with your partner to pursue your own interests like reading a book or exercising in order to maintain the person you are. †¢ Try Out New Things: When your partner wants to introduce something new to you, embrace the opportunity. Give it a try and if you don’t like it, don’t be afraid to express your aversion. †¢ Right or Wrong: If you feel that your partner does not appreciate the best version of you, it’s time you seriously thought about your relationship. If you are made for him and vice versa, the relationship will feel right and you will be able to realize your full potential. The â€Å"Do Not Try† List Relationships are tricky and very difficult to maintain for long without major friction due to minor issues. Surely this may force you to contemplate on â€Å"how to be more independent in a relationship†? Here is a list of things you must avoid, if you want to be independent in a relationship: †¢ Don’t Be Depended: It feels nice when your partner steps in to comfort you during times of anxiety and pressure. It may seem to be the right thing to do, when the whole world turns against you. But is it worth it? FightShow MoreRelatedHow Did The Colonists Relationship With England Affect The Development Of The Colonies Into An Independent Nation?902 Words   |  4 Pages2. How did the colonists’ relationship with England affect the development of the colonies into an independent nation? 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For example, in an attempt to forecast the value of an airline stock from day to day, a market analyst might find it helpful to establish whether the price of an airline stock is correlated to the priceRead MoreModule Code And Title : Bkey401 Professional Competency983 Words   |  4 PagesTitle: BKEY401 Professional Competency Foundation of Independent Learning Student Name: Jaskaran Singh Bakshi Student ID number: W1492024 Seminar leader name: Siriwan Hutangkabodee Word Count: 729 Date: 16/10/2014 Independent learning is that learning in which the learner, in conjunction with relevant others, can make the decisions necessary to meet the learner’s own learning needs. (Kesten, 1987, p3). Independent learning is an important aspect of student’s life.Read MoreDistinguishing Between An Employee And An Independent Contract1323 Words   |  6 PagesDistinguishing between an employee and an independent contract is of fundamental importance and central to employment relations law in Australia. This is because the nature of the rights held and the duties owed by parties in an employment relationship is largely determined by the classification of their working status. These include accommodating relevant award terms and conditions, abiding by State and federal laws on notice and unfair dismissal, providing certain leave entitlements and workers’Read MoreEssay Independent Contractor or Employee?741 Words   |  3 Pages 1.Do you feel that Karen is an independent contractor or an employee? What is your rationale for this decision? The differentiation between an independent contractor and an employee is a critical one for any employer to make. Furthermore, this choice can have significant implications for the business regarding additional fees and taxes. In this situation, Karen was initially hired as a temporary employee. Moreover, Karen has functioned as an independent contractor for 5 years. 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Additionally the amount of study time one puts toward this statistics in comparison to the grades they receive may be analyzed using the regression method. The formal definition of RegressionRead MoreStatistical Test For Your Data Analysis1154 Words   |  5 PagesAre you trying to compare groups, interested in finding out if there is a relationship between two or more variables, or are you trying to predict. Some factors to consider as well are the following: (1) Research design, (2) Level of measurement: nominal, ordinal, interval, ratio, (3) Number of groups, and if they are correlated (dependent) or independent, (4) Number of variables, and know which is the dependent and independent variable, and (5) Know when to choose a parametric versus a non-parametricRead MoreHrm 510 Assignment 1 Essay1553 Words   |  7 Pagesdeciding where and how to find qualified applicants. When deciding where and how to find qualified applicants you must ask: What are the recruiting techniques to be used? What is the time frame for conducting you search? And remember advertising is not the only, or necessarily the best way to recruit. The methods I must use to select the right person for the available positions: First I must understand the company need-job analysis by critically evaluating the company existing resources. How does that measureRead MoreThe Impact Of Income On Home Prices1087 Words   |  5 PagesReview of Subject In this report, the question â€Å"How much of the changes in the median selling price of homes in a city can be explained by the changes in median income of that city?† is answered. Home ownership is an important aspect of one’s life stages, and home prices are determined by demand and supply. The demand curve is affected by the one’s income, such that as one’s income increases, one is more willing to pay a higher price for the same quantity of goods (Baye Prince, 2014). However

Strategic Management Process Free Essays

Organizations develop some form of a strategic management plan to enter, maintain, or continue to enhance their position with other competitors within their industry. The primary goal of any organization is to provide a product or service to produce a profit. Though the objective remains the same regardless of the organization, the strategic management processes may vary. We will write a custom essay sample on Strategic Management Process or any similar topic only for you Order Now Prior to describing the components of a strategic management process, one must first understand the definition of strategic management. Strategic management is â€Å"a set of managerial decisions and actions that determines the long-run performance of a corporation† (Wheelan Hunger, 2010). The concept of strategic management allows a company to set goals in order to secure sustainability for the future. There are four steps in a strategic management plan: situation analysis, strategy formulation, strategy implementation, and strategy evaluation (Whelan Hunger, 2010). These steps are performed in this specific order when developing a new plan of management. Situation analysis involves reviewing the internal and external environment as well as the organizational framework of a company. When focusing on internal environment of a company one must focus on the different working relationships within the organization. To analyze the external environment would include evaluation of relationships the company has with its customers, suppliers, creditors and competitors. (Coulter, 2005). The second step in strategic management plan is strategy formulation. In this step the strategies for the company are formulated focusing on its strengths. Strategy formulation can be categorized into three organizational levels: operational, competitive and corporate (Coulter, 2005). Strategy implementation is the next step. In this step the strategies that were formulated in the previous step are put into action. This includes development of operating procedures necessary to implement the strategies set forth. To be successful the problems should be prioritized based on the seriousness of the issue and should focus on the important issues first (Coulter, 2005). The final step is strategy evaluation. In this step the entire process is under scrutiny. This includes how the strategy was executed and the effectiveness of it. In this step changes are made as necessary. For example if goals were not met the strategy should be modified (Coulter, 2005). The Internal Revenue Service began using a strategic management plan in 1985. They use the plan to fulfill the requirements of the Government Performance and Results Act of 1993. As part of the strategic management process The IRS plans and budgets, develops measures, implements the plan, and evaluates the results (http://govinfo. library. unt. edu/npr/library/studies/caseirsa. pdf). In conclusion a strategic management plan is a continuous process and is important to the successful future of a company. Strategies will change as objectives and goals change. The use of a strategic management process is important to the sustainability and longevity of a company. References Coulter, M. (2005). Strategic Management in Action. (3rd ed. ). Upper Saddle River, NJ: Pearson Prentice Hall. http://govinfo. library. unt. edu/npr/library/studies/caseirsa. pdf Wheelen, T. L. , Hunger, J. D. , (2010). Concepts in strategic management and business policy (12th ed. ). Upper Saddle River, NJ: Pearson Education How to cite Strategic Management Process, Essay examples

Tyranny in Macbeth free essay sample

The only character responsible for the tyranny of Macbeth is the man himself. Discuss. In the Shakespearian play, Macbeth cannot be solely responsibly for the tyranny that he causes. Macbeths close relationship with lady Macbeth and his own ambitions to become king lead him to many evil actions. This relationship causes many fatalities, which is turn leads to changes in the personality of lady Macbeth and this can be seen, as she has difficulty in coping with the situation that she has put herself in. However, slow reactions by other characters in the play, may have been the cause many unnecessary events to occur. But, theses may not have mattered is it wasn’t for the apparitions given to two characters by the evil sisters, these prophecies and apparitions can be seen as the spark to all the tyranny is William Shakespeare ‘Macbeth’. At first Macbeth seems to be a loyal and brave servant to his country and King. We will write a custom essay sample on Tyranny in Macbeth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But, his relationship with his wife and his desire to become king cause him to live a life of many harmful actions. These actions cause a huge change in his characters personality. However, to say that he is the only man responsible for the tyranny in ‘Macbeth’ is ludicrous. Although he is somewhat to blame for his ruthless rule, his close relationship with his ‘dearest love’ motivates him to complete the evil ‘deed’. Becoming king, Macbeth has a responsibility to protect and serve his country, a job, which he does poorly. Instead of this, he proceeds with the evil, and kills his best friend in Banquo. Even after being haunted by the ghost of Banquo, he continues his tyrannical run by destroying the household of Macduff, all because he was a threat to his kingship as show to him by apparitions. However, Lady Macbeth can’t escape the involvement in sparking the monster called Macbeth. Upon hearing the news that her husband has received prophecies the he ‘shalt be king,’ she instantly tries to conjure up a plan to kill King Duncan. She even goes to the extent of acting out of what was normal for her gender. While Macbeth has two thoughts about the murder plot, Lady Macbeth would rather have ‘ dashed the brains out’ of her own child than go back on what he has ‘sworn’ upon. This contradicts to the actions of lady Macbeth after the tyranny that Macbeth causes. The crazy state of Lady Macbeth, which eventually caused her death, could have been non-existent if she hadn’t been the motivation and just as much the driving force behind her husband’s ruthless leadership. On the other hand, there are some characters that are also somewhat responsible for their lack of involvement, or failure to react quickly to the suspicious murder of King Duncan. These two characters are Banquo and Malcolm; although they are not directly involved in the cruel regime of Macbeth, they could have reacted quicker and they may have stopped many unfortunate events from occurring. Malcolm fleeing the country it fear of his life, takes the eye off Macbeth and immediately makes him a suspect. If he had stayed and put forth his suspicion of Macbeth, he may have stopped Macbeth from ever even becoming king and therefore taking away the likelihood of tyranny in the paly. More importantly, the way in which Banquo dealt with the issue, and his hesitation to reveal the prophecies of ‘weird women’ cause his own fatality. However, Banquo may feel his actions can be justified as he has also received prophecies that he ‘should be the root and father of many kings. This all goes back to the evil sisters and their prophecies, which started all of the tyranny. The three evil witches prophecies can be seen as the actual cause of the tyranny of Macbeth; as they are the ones who revealed that he ‘shall be king. ’ These prophecies caused the murder of Duncan, Banquo and eventually lead to Macbeths down fall. His thrive of becoming king and his confidence that he is going to live his full life all came from the three witches. These apparitions are what cause the ignorance of Macbeth. Making him feel invincible as ‘none of woman born can harm him. Although, the witches are to be held responsible for the revelations of the apparitions, it is the misinterpretation of these apparitions that leads Macbeth into having a selfish, unjust and ruthless reign as king. No one character can be blamed for the tyranny of Macbeth. As there were many who were directly or indirectly involved with the cruelty of Macbeth. The close relationship between Macbeth and lady Macbeth, and the ‘unsex[ed]’ Lady Macbeth successfully convinces Macbeth into killing Duncan, starting the tyranny. In addition, the silence of Banquo about the prophecies, and the fleaing of Malcolm cause even more events that could have been stopped. But, the real start of the tyranny is the apparitions and prophecies given to both Banquo and Macbeth. Because, if wasn’t for these prophecies then, Macbeth wouldn’t have had the desire to become king or lead to the tyranny that he caused and the ruthless ruler and king. BY: Ilker Dayakli Class: 11D

Unocal Case free essay sample

Abstract In the world of business, maintaining a profit on the edge of ethics is always a difficult issue. Union Oil Company of California (Unocal) has invested in an international project outside of America. This project requires the construction of a pipeline to transport natural gas to Thailand. Though the corporation mentioned the benefits the local people would get, this project would violate numerous human rights abuses indirectly affecting Unocal’s reputation. Lets further analyze the situation and evaluate whether Unocal was right, or what suggested a course of suitable actions for all parties in this case. Introduction Unocal Oil Company of California or Unocal was established in 1890. Its main business was to develop oil fields around Los Angeles and other parts of California. After 100 years of operations and development, Unocal had expanded into different aspects of the oil industry (Velasquez, 2006, p. 119). This was not only a challenge but also an opportunity for Unocal as most of the oil fields in the United States nearing depletion. We will write a custom essay sample on Unocal Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hence, the corporation had looked outside America for opportunities. â€Å"Yamada Field† was their answer. It was an attractive natural gas field that belonged to Burma. To perform this project, it required Unocal to cooperate with one of the world’s most repressive military regimes, Burma’s State Law and Order Restoration Council (SLORC). Strongest condemnations by the US Congress, US State Department and other international organizations had been issued for SLORC (Velasquez, 2006, p. 120). Hence, the question was whether Unocal made the right decision in signing the contract with the Myanmar Oil and Gas Enterprise or not. Analysis Unocal had violated not only human rights but also property rights of local people living across the route of building pipeline to Thailand. Especially, the Karen people were the most affected most. They are a hostile minority group inhabited in the South of Burma where the last 40 miles of the 256 mile pipeline to Thailand would cross through. However, to clear land with a cheap labor force the Burmese army continually forced them to relocate to different places, work in harsh conditions and cruelly repressed them if they had any intention against this project (Velasquez, 2006, p. 20). The Karen had to work like slaves. They were brutalized and forced to build roads, housing camps, and other infrastructures. For Unocal, trying to neglect and ignore what happened in Burma was not a very responsible action. In 1995 in a meeting with activists Unocal president John Imle said, If you threaten the pipeline, theres going to be more military. If forced labor goes hand in glove with militar y, yes, there will be more forced labor. For every threat to the pipeline there will be a reaction. Therefore, there was a huge conflict between the local people and Unocal. This brought to an inevitable lawsuit that the corporation had to face. According to the article, Burmese villagers face Unocal in US court, Bangkok Post, published on 28/09/2002, we could see that: The defendant, Unocal, is based in the US, while the events in question took place in Burma. Because of US legal doctrine, it has been very difficult to bring cases from other countries to US courts, even when US defendants are central to the case. The Doe vs Unocal decision has overcome this obstacle (Kenny John, 2002, p. xx). In summary, if the plaintiffs eleven anonymous Burmese villagers won this case, this would create a legal action brought under a law allowing foreigners to sue US companies for abuses overseas. On the contrary, if Unocal won this case, it would create a prototype for different American corporations in directing the operation and development process. Solutions Whether Unocal knew the brutal actions of their partner or not, they still had to be responsible for the ill-treated behaviors towards the Karen in Burma. What should Unocal do to force the human and property rights in Burma without sacrificing its benefits? The Burmese Government had its own way of governing; hence, interfering in the political institution was not a good strategy. The responsibility of Unocal was making a profit associated with social benefits. Hence, at first, Unocal should negotiate with the Myanmar Oil and Gas Enterprise (MOGE) to find the peaceful ways of protecting the pipelines. Instead of using the army they should be able to hire the minority groups themselves to secure the pipeline. Unocal and their partners should pay fair wages directly to the villagers. They should offer them an amount of compensation to help them relocate as well. All of those activities would save the reputation and image of the company. In addition, Unocal itself could offer free medical services, education or agriculture assistance. This will help the local villagers stand behind Unocal, supporting them in future, and especially avoiding the lawsuits of human abuse. What ethical theories or principles can you cite to help support what you say? Nevertheless they had known what the military did with the minority people; they kept neglecting how Burmese Government treated the local people. Sadly, they had no action on this issue. In a landmark decision that reversed the trial courts decision that plaintiffs had to show that Unocal also wanted the military to commit those abuses, a federal appeals court ruled in 2002 that plaintiffs needed only to demonstrate that Unocal knowingly assisted the military in perpetrating the abuses, and that plaintiffs had presented enough evidence to that effect so the case should go to trial. (Lobe, 2004) As a result, in December, the Supreme Court had used this ATCA to against Unocal Company. Unocal agreed to pay the villagers a sum in the tens of millions† (Kurlantzick, 2005). What we could learn from this lesson? According to utilitarian, this compensation was not so worthy compared to the benefit they had earned from this project. The benefit they earned could contribute a lot for American society in general and the government in particular. However, they violated the rights and justice of the Burmese. Instead of preventing the abuses in Burma, they passed over, putting all the responsibility onto the Burmese Government. This cannot be considered an ethical action. If Unocal took care of the local villagers, built schools for them, provided free medical services, and treated the local people fairly, the cost that Unocal had to compensate would be lesser than 10 million dollars. Unocal also would not need to spend more time to take care of those victims, nor more money to pay for the lawyers. Their reputation and their brand name would not need to be rebuilt. Automatically, everyone would recognize Unocal as a trustworthy brand name on market. It would be a good way of PR in this competitive environment. Conclusion Despite the risk and ethical problems relating to the project in Burma, Unocal kept investing in Burma and neglecting the human rights abuses of Burmese Government (Manuel, 2006, p. 120). Though Unocal has compensated 10 million dollars for the plaintiffs, they still need to spend more efforts to get back their reputation in the oil industry. Hence, after this case, Unocal should focus more on different social activities, fixing what they have missed in Burma and raise a fund to assist other abused people such as children or women laborers in the third world. This would help them gradually achieve the trust of customers in America and in the world.